Ferruccio Lamborghini

Transforming Sant'Agata Bolognese into the temple of super sports cars was making the impossible possible

Ferruccio Lamborghini and the foreman Mr. Malossi in the factory 26 October 1963: presentation of the factory and the 350 GTV to the press – Ferruccio Lamborghini and engineer Canestrini on his right


Our story begins in 1963, when Ferruccio Lamborghini challenged the automotive world. For several months he had been working on an idea that everyone believed was crazy: he would compete with the established supercar producers of his day. At that time, the name Lamborghini was associated with powerful and reliable farming equipment, which his company designed for the needs of Italy, post-World War II. That is why the great leap into the future of automotive design, that Ferruccio was the first to make, has become the stuff that legends are made of.

In May of 1963, Ferruccio purchased a large plot of land between Bologna and Modena, on which he was to build, that which today, has become the temple of super sports cars: in Sant'Agata Bolognese "Automobili Ferruccio Lamborghini" was born. It was an imposing structure, where the central industrial building shared a space with the administrative offices, because management and production went hand in hand – given that Ferruccio himself loved to get his hands dirty working on the engines.

When the 350 GT, a 12-cylinder marvel created by the top technicians of the day, was launched at the Turin Motor Show, it was immediately hailed as a masterpiece by critics and car enthusiasts alike. That first model was followed by the 400 GT, the natural next phase in its evolution

Factory – departments of the Diablo line Factory departments of the Countach line


The rest is our history – the story of Automobili Lamborghini, which continued with the iconic and unique Miura. There was something miraculous in the Miura’s design and development. Renowned designer Marcello Gandini told how everyone at the Sant'Agata factory worked around the clock to ensure they did not miss their date at the 1966 Geneva Motor Show. It was certainly worth it. In just four months, Lamborghini was able to present one of the most stunning and alluring road vehicles ever produced. It was that very car, in a shocking shade of orange, which Ferruccio famously parked in front of the Hôtel de Paris in Monte-Carlo, so bewitching to passersby that the entire Place du Casino came to a complete standstill.

Automobili Lamborghini had become a symbol: the automotive company capable of overcoming any obstacle with innovative solutions. As it did in 1986, when it presented the LM002. And later, with the 492-horsepower V12 engine of the Diablo, heir to the glorious Countach, which in the VT version of 1993 set the strategy for future Lamborghini cars, all with four-wheel drive.
The Murciélago and Gallardo redefined the standards of luxury sports cars in the early years of the new millennium. In 2006, the designer Walter de’ Silva had all Lamborghini fans hearts racing when he redesigned the pure, timeless shape of the legendary Miura. This was the run-up to an exciting period for the company in Sant’Agata Bolognese. In 2010, the Sesto Elemento concept car was unveiled in Paris, with much of its bodywork in carbon fiber: the “sixth element” in the periodic table. Then came the Aventador - the most iconic car of the last years. And after that, the fast Huracán Performante, with its innovative active aerodynamic system ALA (Aerodinamica Lamborghini Attiva) and the use of the awarded Forged Composites® material. Amongst these masterpieces was the 2012 concept car, the Urus: the first Super Sport Utility Vehicle (SSUV) in the world, designed – like every Lamborghini – in Sant'Agata Bolognese.

It was our founder – Ferruccio, born under the sign of Taurus who started a momentous journey in which the courage to dare and a new vision of the future have all led to countless innovations. In doing so, he set the course of our destiny as a company: every day we work on challenges to make the impossible possible.