Urus National Premiere Sydney

Urus concluded its tour around the world with an exclusive presentation at Sydney’s newest and most unique cultural venue. Industrial chic, the Cutaway showcased Lamborghini’s SSUV in a below-ground concrete space framed by beautifully lit raw and imposing walls. The premiere was made all the more unique by the spectacular Laserman Experience in the spirit of technology expressionism: blades of laser light were manipulated right in front of the guests’ eyes with a combination of complex 3D volumetric effects.

"The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV. The Urus elevates the SUV to a level not previously possible, the Super SUV" said Stefano Domenicali, Automobili Lamborghini Chairman & Chief Executive Officer