Urus concluded its tour around the world with an exclusive presentation at Sydney’s newest and most unique cultural venue. Industrial chic, the Cutaway showcased Lamborghini’s SSUV in a below-ground concrete space framed by beautifully lit raw and imposing walls. The premiere was made all the more unique by the spectacular Laserman Experience in the spirit of technology expressionism: blades of laser light were manipulated right in front of the guests’ eyes with a combination of complex 3D volumetric effects.
"The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV. The Urus elevates the SUV to a level not previously possible, the Super SUV" said Stefano Domenicali, Automobili Lamborghini Chairman & Chief Executive Officer