Ferruccio Lamborghini

Transformar Sant'Agata Bolognese en el templo de los superdeportivos fue hacer posible lo imposible

Ferruccio Lamborghini and the foreman Mr. Malossi in the factory 26 October 1963: presentation of the factory and the 350 GTV to the press – Ferruccio Lamborghini and engineer Canestrini on his right


Our story begins in 1963, when Ferruccio Lamborghini challenged the automotive world. For several months he had been working on an idea that everyone believed was crazy: he would compete with the established supercar producers of his day. At that time, the name Lamborghini was associated with powerful and reliable farming equipment, which his company designed for the needs of Italy, post-World War II. That is why the great leap into the future of automotive design, that Ferruccio was the first to make, has become the stuff that legends are made of.

In May of 1963, Ferruccio purchased a large plot of land between Bologna and Modena, on which he was to build, that which today, has become the temple of super sports cars: in Sant'Agata Bolognese "Automobili Ferruccio Lamborghini" was born. It was an imposing structure, where the central industrial building shared a space with the administrative offices, because management and production went hand in hand – given that Ferruccio himself loved to get his hands dirty working on the engines.

Cuando se presentó en el Salón del Automóvil de Turín el 350 GT, una maravilla de 12 cilindros creada por los mejores ingenieros de la época, fue calificado inmediatamente de obra maestra tanto por la crítica como por los apasionados de los coches. Al primer modelo le siguió el 400 GT, su evolución natural.

Factory – departments of the Diablo line Factory departments of the Countach line


The rest is our history – the story of Automobili Lamborghini, which continued with the iconic and unique Miura. There was something miraculous in the Miura’s design and development. Renowned designer Marcello Gandini told how everyone at the Sant'Agata factory worked around the clock to ensure they did not miss their date at the 1966 Geneva Motor Show. It was certainly worth it. In just four months, Lamborghini was able to present one of the most stunning and alluring road vehicles ever produced. It was that very car, in a shocking shade of orange, which Ferruccio famously parked in front of the Hôtel de Paris in Monte-Carlo, so bewitching to passersby that the entire Place du Casino came to a complete standstill.

Automobili Lamborghini had become a symbol: the automotive company capable of overcoming any obstacle with innovative solutions. As it did in 1986, when it presented the LM002. And later, with the 492-horsepower V12 engine of the Diablo, heir to the glorious Countach, which in the VT version of 1993 set the strategy for future Lamborghini cars, all with four-wheel drive.
The Murciélago and Gallardo redefined the standards of luxury sports cars in the early years of the new millennium. In 2006, the designer Walter de’ Silva had all Lamborghini fans hearts racing when he redesigned the pure, timeless shape of the legendary Miura. This was the run-up to an exciting period for the company in Sant’Agata Bolognese. In 2010, the Sesto Elemento concept car was unveiled in Paris, with much of its bodywork in carbon fiber: the “sixth element” in the periodic table. Then came the Aventador - the most iconic car of the last years. And after that, the fast Huracán Performante, with its innovative active aerodynamic system ALA (Aerodinamica Lamborghini Attiva) and the use of the awarded Forged Composites® material. Amongst these masterpieces was the 2012 concept car, the Urus: the first Super Sport Utility Vehicle (SSUV) in the world, designed – like every Lamborghini – in Sant'Agata Bolognese.

Nuestro fundador, Ferruccio, nacido bajo el signo de Tauro, fue quien comenzó un viaje trascendental en el que el valor a atreverse y una nueva visión del futuro han dado lugar a innumerables innovaciones. De este modo, marcó el rumbo de nuestro destino como empresa: cada día afrontamos nuevos desafíos para hacer posible lo imposible.